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Local SEO
43% of all online searches include a local identifier such as a city name. And 86% of consumers who search online to find a local product or service will follow up with a phone call or in-store visit. Local search Engine Optimization, or SEO, can help you tap into that online market and convert virtual searchers into paying customers.
Local SEO is different than national SEO in the sense that a local campaign is designed almost exclusively around local keyword s, such as city names, county names, street names, and so forth. So when a searcher types in "plumber Chicago", up comes a results page full of…you guessed it…plumbers in Chicago. But notice that the results showed only plumbers in Chicago, not Los Angeles. That's what makes local search different. It allows you to advertise exclusively to people searching for products or services in your local area. After all, if you're a plumber in Chicago, it does you no good to show up in the search results of people looking for a plumber in Los Angeles.
So how exactly does local SEO work and how can you put it work for your business? Major search engines use complicated computer algorithms that determine whether a website is relevant to the search terms a user has typed. These algorithms factor in several things such as external links, URL structure, HTML code structure, and keyword density. Depending on how your website performs in the algorithm's analysis, your website either will or won't be displayed in the search results.
Due to the technical complexity of SEO, you are well served to have a team of professionals on your side. At OrangeSoda, our SEO team has deep experience helping websites like yours rank highly in the natural search results. We know you don't have time to learn all the technical ins and outs of SEO, so our team of does it for you. And best of all, SEO is one of the best long term ROI forms of advertising we know of. Once your website is ranking highly for your desired terms, the traffic just keeps on flowing. It's like the tree that keeps on giving.
So what are you waiting for? Start improving your rankings in the natural search results today. When you enlist our experts, we'll analyze your website and incorporate our findings into a detailed roadmap that lays out our strategic plan for helping your rankings improve. The men and women in Orange are ready to do all the heavy lifting, taking the complexity out of local SEO so you can focus on your business. When you add our experts to your team, you can expect your website to become a powerful ally in your fight to increase revenues.
